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Apple is planning to relaunch its currently US-only Beats Music streaming service worldwide later in 2015, and has been courting artists and labels intensely to secure exclusives. Less profit for our bottom line, more money for the artist fantastic.” Will artists make more money? Even if it means less profit for our bottom line, absolutely. He told Billboard: “We didn’t like the direction music was going and thought maybe we could get in and strike an honest blow. Under Jay Z, Tidal’s strategy will include encouraging artists to lobby their labels to “window” new releases for at least a week, meaning they will be exclusive to Tidal for that period. It will launch a £9.99 subscription model alongside its existing one. It is available in 31 countries, with six more to follow by the end of June.īy the end of 2014, Tidal had 500,000 paying users. Tidal’s key selling point so far has been its “lossless” quality streams, for which the company charges a monthly subscription of £19.99 – double its rivals. Start by turning your profile picture blue,” Kanye West tweeted ahead of the event.Īlicia Keys described Tidal as “the first artist-owned global music and entertainment platform” and promised to “create a better service and a better experience for both fans and artists … where we will deliver exclusive experiences that cannot be found anywhere else”. “Together, we can turn the tide and make music history.
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Musicians including Beyoncé, Deadmau5, Nicki Minaj and Jack White replaced their Twitter profile pictures with blank blue images while tweeting the #TIDALforALL hashtag ahead of the event in a show of online support. It is planned that Tidal will compete with Spotify and upcoming streaming services from Apple and YouTube by offering exclusive music from prominent artists, including studio sessions and demo tracks, while giving them new ways to communicate with fans.